Press release. Stockholm / Tibro. 26 february 2024.
Pricer, a global leader in in-store automation and communication solutions, announces a strategic partnership with PaperShell, a Swedish company who develops and manufactures innovative and high performance biocomposite, in a move towards sustainable material for Pricer’s products and ultimately for the whole electronics sector.
The collaborative effort between Pricer and PaperShell signifies an increased focus on environmental circular innovation. The ultimate goal is to be a pioneer with components in electronic shelf labels made of 100% bio-based material with no fossil components.
Pricer’s smart in-store digital signage solutions. Photo: Maria Cruseman
“By joining forces with PaperShell, we are aiming at a more sustainable future, not just for Pricer, but for the entire electronics industry. This collaboration marks the beginning of an exciting journey as we explore the possibilities of integrating new fossil-free materials into our electronic shelf labels. Our partnership has the potential to significantly reduce our environmental footprint. We remain dedicated to pioneering innovative, top-quality solutions that not only prioritize sustainability but also enhance the retail experience and competitive advantage for our customers.”
Chris Chalkitis, Chief Digital Officer at Pricer
PaperShell is a new 100% fossil-free material based on waste streams from the agricultural and forest industry to re-engineer wood into 100% biocomposites. PaperShell’s similarity to glass fiber composites makes it the first potential bio composite candidate to replace the glass fiber material in electronics and create a substantial win for the environment with reduction of CO2e emissions of 98%, unprecedented reduction in toxicity and potentially carbon net zero and beyond if circular systems solutions are applied.
“PaperShell is founded on pushing the boundaries and mixing art, science, and capital towards nature. Creating 100% biobased materials aligned with nature and crossbreeding it with the electronic world speaks for itself. Collaboration with a player such as Pricer that advocates the use of technology to reduce waste and build efficiency is totally aligned with our agenda to team up with companies who are part of a transition towards a circular society.”
Anders Breitholtz, CEO at PaperShell
For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Magnus Larsson, President and CEO, +46 70 431 68 51
[email protected]
About Pricer
Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit www.pricer.com.
PaperShell material transition
If you currently have products with components made of aluminum, fiber composites or plastics such as PA or PC, and have committed to sustainability targets, PaperShell enables material transition that will reduce your CO2-impact of 90-98% immediately. If you team up with PaperShell and our value chain to create true circularity we can together reach carbon net-zero and beyond.